This article presents a critical discourse analysis of groups on the free speech social media platform Gab that were intended to be LGBTQ+-friendly but became spaces of queerphobia. Results indicate that Gab users deployed discourses of difference to situate the platform as heteronormative and to denigrate the LGBTQ+ community. In particular, discourses utilized in the name of free speech were used to establish LGBTQ+ individuals as abominations, undergird hegemonic masculinity, and marginalize queer folk by reducing them to sex acts and sex organs. This study provides a better understanding of the (in)efficacy of “free speech” as a content moderation policy and unpacks how anti-LGBTQ+ hate speech spreads in digital spaces.

In the United States, LGBTQ+ individuals are often imagined as inherently politically progressive, but this assumption overlooks the experiences of self-identified LGBTQ+ conservatives. Likewise, although social media platforms are recognized as spaces of identity and community production for LGBTQ+ people generally, less work has considered how they provide a similar forum for “gayservatives.” In response, this article engages in a critical discourse analysis of LGBTQ+-oriented groups on the far right social media platform Gab. Results indicate that far right social media is utilized to connect with other politically similar LGBTQ+ individuals perceived to be absent in one’s offline community. Participants do so via discourses that both regulate and celebrate LGBTQ+ identities, particularly as it relates to hegemonic masculinity. These strategies generally reinforce, but at times reframe, stereotypical narratives about LGBTQ+ individuals. This study provides groundwork for more nuanced understandings of both LGBTQ+ conservatives and the ways power is socialized and embodied through discourses about sexual and gender identities.