McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
date linked: 29 August 2026
source: link to article, from wired.com
Glad I went back to read this after originally missing the article. Here’s a heck of a paragraph:
While the sheer amount of data McDonald’s stored over the years caught me off guard at first, the way it was used by the company’s predictive algorithms was what I found most concerning. The company predicted how often I would visit in the next six weeks (2.16 times), what I would spend on average ($13.49), and what I would spend in total ($29.15). One reporter at WIRED joked that McDonald’s had created a Minority Report-style dossier to predict my next snack wrap purchase.
similar posts:
🔗 linkblog: Lexington residents push back against Flock cameras at council meeting
🔗 linkblog: Meta glasses are a workplace menace
🔗 linkblog: Flock CEO: ‘We got this one wrong’
🔗 linkblog: CBP Workers Allegedly Used Government Databases to Spy on Exes, Crushes, and Colleagues
Taken aback when I found some of my siblings listed within one of the systems where I work. There’s probably an “explainable creepy” rather than “inexplicable creepy” reason for this, but it’s still weird.
comments:
You can click on the < button in the top-right of your browser window to read and write comments on this post with Hypothesis.