How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

Source: marketingbrew.com (direct link)

Word of mouth and website games are exactly what got me to watch Napoleon Dynamite.

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The guy who runs Kentucky high school speech and debate found my name somewhere, remembered me from when I was a student at those competitions, and invited me to help judge a state championship next month. I am dangerously close to Nerd!Uncle Rico territory right now.

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