Every time I think my opinion of ClassDojo can’t get any worse, I discover (or am reminded of) another aspect of their grift.
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I feel like half of ClassDojo’s business model is “let’s prey on parental anxiety.”
I intentionally keep receiving ClassDojo marketing emails because I keep thinking I ought to archive them all to write an autoethnography of my (negative) experience with it as a parent with an ed tech PhD, but I keep not doing that and just being angry at the emails.
ClassDojo sent me an automated “see how this week went!” email today even though school hasn’t been in session all week, and I feel like that’s telling.
new publication: ClassDojo and student conflation of educational technologies
It’s already indefensible that ClassDojo promises greater access to teachers for parents willing to pay, but these features also translate into letting richer parents put more pressure on teachers. This business model is awful.
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