Oh, he really is doing this like he did Twitter. That was a nightmare by itself.

Anyone who hasn’t should read one of two excellent books—Extremely Hardcore or Character Limit—on Musk’s takeover of Twitter, because I’m getting similar vibes here. Remember when Musk just refused to pay money Twitter owed because he didn’t feel like it?

I dedicated most of my early career to Twitter and probably owe my tenure to the ease of collecting Twitter data once upon a time. Were it not for some timely decisions to diversify what platforms I was looking at, the API cutoff documented in this book would have really messed me up. Because of how important Twitter was to me professionally, I followed a lot of this news as it was happening.

I’m currently reading Extremely Hardcore and can’t wait to read Character Limit. The Twitter purchase alone ought to dismiss any serious ideas that Musk could do this kind of work.