So much going on here. I think Boxer’s comments are some of the most important.

I have been meaning to read this book for years and finally got to it. On one hand, it’s excellent, and I’m kicking myself for not having read it before. On the other, it’s so well-suited to a current project that I’m not sure I would have appreciated it earlier.

As I wrote earlier, I recently appeared on the Salt Lake Tribune’s Mormon Land podcast to discuss a recent publication in which I discuss the history of official Latter-day Saint domain names. Near the end of the interview, David Noyce (managing editor of the Tribune and one of the podcast hosts) asked me the “so what” question—sure, this history is interesting, but what’s the takeaway? Here’s (part of) how I answered: