Hard to pick a single killer line from this one. There’s this paragraph:

Appreciate for a moment the bind Meta finds itself in: Its product allowed customers to behave so objectionably that the company responded with a content ban, as if to say “Stop making us look bad.”

And then this conclusion hits hard:

In saying the company will police the creepiest version of smart glasses content but sidestepping deeper questions, Meta is trying to have it both ways: It gets to tout its enforcement while creating the conditions for this content to exist in the first place.