Over the past several months, I’ve noticed something funny about what kinds of video recommendations I get when I watch something on YouTube. I have watch history turned off on both my personal and professional Google accounts, so if I’m logged in to Google in the browser where I’m watching the video (usually on a desktop/laptop), I get pretty generic recommendations, with an obvious connection to the video at hand but no awareness of my past viewing. On my phone, though, I’m not logged into Google in my main browser, so if I bring up a video there, I get way more personalized recommendations that are very tied in to what I’ve previously watched on my phone.

I have ten minutes to rage-write this post before I join a meeting, so it may not be particularly nuanced—though I’d love to revisit these examples in the future. I recently got to listen to Cory Doctorow read the first hour or so of his forthcoming Enshittification, and I was struck by two things in the first couple of minutes. First, by the way that he tied enshittification to platforms, and by the way he loosely defined platforms as intermediaries. I think there’s something important in both of those.