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I feel like half of ClassDojo’s business model is “let’s prey on parental anxiety.”

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I hate myself for creating a ClassDojo account, but kiddo’s school is going all-in, so not sure I have the choice. First observation is how confident the app is that it can make me pay extra for free software I don’t want to use in the first place.

It’s already indefensible that ClassDojo promises greater access to teachers for parents willing to pay, but these features also translate into letting richer parents put more pressure on teachers. This business model is awful.

The Black Friday email I got from ClassDojo today is representative of everything wrong with the ed tech industry.

ClassDojo and educational 'accomplishment'

being a student's parent as an edtech researcher

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